Connected
in Community.
A premium one-day marketplace for wellness, lifestyle, and conscious living — rooted at the San Diego waterfront and built for the community shaping how we live well.
- DATE Sunday, Sep 13, 2026
- HOURS 11:00 AM — 4:00 PM
- VENUE EVE at RaDD · Waterfront
- ACCESS GA Free · VIP from $75
- GUESTS 2,000 guests · 80+ brands
A new kind of wellness marketplace.
Wellness Market San Diego is a curated consumer marketplace designed for discovery, connection, and brand experience. We bring together thoughtful brands, immersive activations, and a community that values conscious living.
01 / DISCOVERDiscover curated brands.
80+ vetted independent brands across ten wellness categories — the emerging labels and studios shaping how San Diego lives well.
02 / EXPERIENCEExperience wellness in person.
Signature spa treatments, movement studios, mindfulness sessions and sampling built into the day — designed to be felt, not just seen.
03 / CONNECTConnect in community.
A gathering of San Diego's most engaged wellness audience — local, high-intent, and returning year after year to shape what comes next.
Ten worlds,
one waterfront.
Explore categories dedicated to every facet of the modern wellness lifestyle — from beauty rituals to recovery tech.
01Beauty, Skincare & Spa
Clean · Ritual · Sensorial
02Movement & Recovery
Yoga · Pilates · Cold Plunge
03Mindfulness & Spirituality
Meditation · Sound · Breath
04Food, Drink & Nutrition
Adaptogen · Ferment · Elixir
05Home & Lifestyle
Textiles · Apothecary · Object
06Wellness Tech
Recovery · Sleep · Longevity
Also on the floor: Clothing & Apparel · Education & Media · Travel & Experiences · Health & Recovery.
Featured
experiences.
Four signature moments woven through the day — bookable, unhurried, and designed to be lived.
A / SIGNATURE01The Signature Spa Experience.
An indoor-outdoor pavilion of facials, cryotherapy, sound baths and quiet — hosted in EVE's private South Salon.
B / LOUNGE02Community Lounge.
Coffee, mocktails, panels and unscheduled conversation. The heart of the room.
C / VIP03VIP Waterfront Lounge.
Skip the line. Elevated hospitality, complimentary functional drinks and a curated gift.
D / DISCOVERY04The Market Floor Discovery.
80+ curated brands, sampling stations, and first-look product drops across ten wellness categories.
Hosted at EVE
at RaDD.
A modern indoor-outdoor waterfront campus at the edge of downtown San Diego. Two floors of gallery-white space, an open community lounge, and a private South Salon opening directly onto the bay.
- ADDRESS 975 Waterfront Pl, Ste 400
- CITY San Diego, CA 92101
- FORMAT Indoor & Outdoor
- CAPACITY 2,000 across the day
- TRANSIT Little Italy Trolley · 6 min walk
EVE at RaDD occupies the top floor of the Research and Development District at the San Diego waterfront — flexible, indoor-outdoor, with a private terrace overlooking the bay.
Choose your
day pass.
General admission is free and open to the public. Upgrade for skip-the-line entry or a full waterfront lounge experience.
General Admission
-
Full access to the market floor & 80+ brands
-
All community lounge programming
-
Movement, mindfulness & sampling zones
-
Family-friendly, all-ages welcome
Skip The Line
-
Priority entry, no wait at check-in
-
Early access at 10:30 AM
-
All general admission benefits
-
Dedicated fast-track lane all day
VIP Waterfront Lounge
-
Everything in Skip the Line
-
Private VIP lounge on the waterfront
-
Complimentary functional drink & mocktail
-
Curated welcome gift from featured brands
-
Priority spa booking window
Partner with
the market.
Three pathways to reach 2,000 of San Diego’s most engaged wellness consumers — 75% earning $100k+, core age 26–47, 73% local. Applications open through August 15, 2026.
PATH 01from $350Exhibit on the floor.
Booth spaces for independent brands to sell, sample, and meet the community directly.
PATH 026 zones openSponsor a zone.
Own an experience category with integrated activation, category exclusivity, and full campaign presence.
PATH 031 availableTitle presenting.
Exclusive naming, private South Salon activation, and category ownership across every touchpoint.
Everything you need,
before you arrive.
Answers to the questions attendees, exhibitors and press ask most. Anything not covered — reach out.
Concierge · hello@novodiawellness.com
Response within one business day.
Yes. General Admission is free with RSVP and includes access to the full market floor, community lounge, and all open programming. Skip-the-Line and VIP Lounge passes are optional upgrades.
Wellness Market is family-friendly. Guests of all ages are welcome on the market floor. Some private activations (spa treatments, adult beverage tastings) are 21+.
Paid public parking is available directly beneath EVE at RaDD (975 Waterfront Pl) and at surrounding structures along Kettner Blvd. We recommend rideshare or the Little Italy Trolley station, a 6-minute walk from the venue.
Booth applications open through August 15, 2026. Independent brand pricing starts at $350. Apply through the Partner pathway above, or contact hello@novodiawellness.com.
The venue holds all core operating permits. Exhibitors serving food or beverage samples must provide a valid California temporary food facility (TFF) permit. Our team supplies a full permit checklist upon booth confirmation.
Yes. Editorial and social press may apply for complimentary VIP access through our press portal. Priority review for accredited outlets and creators with 25k+ engaged following.
Join us at the
waterfront.
Ticketing goes wide March 2026. Get first access, brand drops and behind-the-scenes from the Wellness Market team.
No spam · Unsubscribe anytime · 09.13.26
A premium one-day marketplace for wellness, lifestyle, and conscious living — held on the San Diego waterfront each September.