A curated one-day marketplace celebrating wellness, lifestyle, and conscious living on the San Diego waterfront. Designed to bring together the brands, practitioners, and community redefining what it means to live well.
We started asking a simple question: what if discovering the brands, products, and people that change how you live didn’t happen online — but face to face, on the waterfront, in a community that gets it? Wellness Market is that answer.
80+ vetted brands across ten wellness categories — from nationally recognized names to the emerging independent labels and studios you haven't discovered yet. One floor, every corner of the wellness world.
Shop directly from the brands you love and the ones you're about to. Discover new products, sample before you buy, explore services, and learn from the practitioners and founders behind them—all in one place, all in one day.
A gathering of San Diego's most engaged wellness audience, built by a team that has been producing large-scale wellness events since 2022.
Explore categories dedicated to every facet of the modern wellness lifestyle — from beauty rituals to recovery tech.
Select a zone to explore headline sponsors and participating brands.
Aura Skincare · Oasis Body Oil · Ritual Bath Lab · Silk & Stone · Element Clay Co. · Marine Algae Lab · Pure Radiance Serum
Align Yoga Mats · Chill Plunge Co. · Kinetic Recovery · Sol Pilates Studios · Breathwork Hub · Core Balance
Signature moments woven through the day — bookable, unhurried, and designed to be lived.
An indoor-outdoor pavilion of private space offering spa treatments and VIP perks — hosted in EVE's private area.
Coffee, mocktails, and unscheduled conversations.
The right way to start your day.
80+ curated brands, sampling stations, and first-look product drops across ten wellness categories.
A modern indoor-outdoor waterfront campus at the edge of downtown San Diego. Two floors of gallery-white space, an open community lounge, and a private South Salon opening directly onto the bay.
General admission is free and open to the public. Upgrade for skip-the-line entry or a full waterfront lounge experience.
The pathways to reach 2,000+ of San Diego’s most engaged wellness consumers. Applications open through August 15, 2026.
Booth spaces for independent brands to sell, sample, and meet the community directly.
Own an experience category with integrated activation, sponsorship category exclusivity, and full campaign presence.
Participating brands get access to an exclusive private event on Wed, Sept 9, at the Diamond Room.
Answers to the questions attendees, exhibitors and press ask most. Anything not covered — reach out.
Concierge · hello@novodiawellness.com
Response within one business day.
Yes. General Admission is free with RSVP and includes access to the full market floor, community lounge, and all open programming. Skip-the-Line and VIP Lounge passes are optional upgrades.
Wellness Market is family-friendly. Guests of all ages are welcome on the market floor. Some private activations (spa treatments) are 21+.
Paid public parking is available directly beneath EVE at RaDD (975 Waterfront Pl) and at surrounding structures along Kettner Blvd. We recommend rideshare or the Little Italy Trolley station, a 6-minute walk from the venue.
Booth applications open through August 15, 2026. Independent brand pricing starts at $350. Apply here or contact hello@novodiawellness.com.
All exhibiting brands are responsible for carrying any and all necessary permits, licenses, certifications, and insurance required for the products and services they will offer, demonstrate, and sell at the event.
Yes. Please get in touch with Vanessa Dominguez for any media-related inquiries and press credentialing requests. You can reach her directly at vdominguez@padres.com
Tickets are LIVE! Get first access, brand drops and behind-the-scenes from the Wellness Market team.
No spam · Unsubscribe anytime · 09.13.26
A premium one-day marketplace for wellness, lifestyle, and conscious living — held on the San Diego waterfront each September.
